Copywriting
-
Read More: Four modes of learning – marketers should knowThere are four basic modes of learning: watching, listening, reading, and doing — the latter…
-
Read More: And again the pyramid of A. Maslow (using the example of a croissant)Despite the criticism of the hierarchical theory of needs of A. Maslow, it remains a…
-
Read More: How to “Intercept” a Customer?Copy cannot create desire for a product. It can only take the hopes, dreams, fears,…