And again the pyramid of A. Maslow (using the example of a croissant)

Despite the criticism of the hierarchical theory of needs of A. Maslow, it remains a good starting point for the activities of any marketer.

Answering the question of how to create the best advertising for an digital (and not only) product, we can get approximately the following algorithm:

1. we take the pyramid of A. Maslow,
2. we choose the product that best fits most of the points,
3. we draw a picture (text),
4. we sell.

Let’s use this pyramid for advertising, for example, a croissant. A little imagination – and we have it.

Food that is useful (health safety – preventively) will save you money, because you will spend less money on medicines in the future. You can also add that this is the best gift – breakfast with friends or family (friendship, family). About achievement and self-esteem — it means eating a croissant in a Michelin restaurant. Creativity is when you bake a croissant yourself, for example, from frozen dough. Morality is sharing a croissant with someone in need. That is, the inscription on the package “part of the proceeds from the sale of a croissant goes to the purchase of food for those in need.” And so on, and so on.

So, the hierarchical theory of needs of A. Maslow is valuable in that it can quickly give an idea for an advertising campaign, orient, and sometimes bring you closer to creating an advertising product.